An Introduction to the McCarthy Era

Socrates s Argument On The Jury - 1830 Words

Socrates’s offering to the jury is to tell the truth, despite not admitting that it is simply his truth and thus not the entire truth, he is not able to convey to the jury the importance of not killing him. A bad citizen would try to undermine the jury by committing perjury and disobeying the decision of the court. He however, wouldn’t even like it if the jury committed perjury on his behalf, â€Å"Socrates says what he means on the stand hold honesty above all else, so when he is offered a chance to escape from his execution he does not take it. By refusing to escape, he reiterates how sticking to agreements is important to him. Socrates commitment to the societal agreement between him and the city where he is allowed to live in Athens and†¦show more content†¦He would be a bad citizen if he were to leave because it would mean doing wrong, and as he agreed with Crito, doing wrong is always bad. If he acted on escaping from Athens he would be not only breakin g, but destroying the law and thus doing harm to the city. In his hypothetical argument with the law, the law states that his idea that because the courts wronged him, he should not now wrong them because the two parties are not equal. The Athenian government believes that is is bad to wrong your country because they have given him everything: his life, education and nurturing as they did with his ancestors. This argument tells Socrates, how the gods want him to care about his country more than his own family and though he does not fear death he does think of judgement from the gods. It is difficult to say whether he is a good citizen because we do not know what standard to use - to use the athenian standard of citizenship would be to not do wrong to one s country (ie leaving it and destroying the laws or corrupting it) but they also think that people should respect their country more than their own family. The modern view of citizenship where the government provides for the people and they owe nothing back save taxes and occasionally military service. Between different times and places the idea of what is good changes. Currently, our society does not hold the same values as the ancient city of Athens, consequently whenShow MoreRelatedThe Apology And Interpretation Of The Trial Of Socrates1183 Words   |  5 PagesPlato s account and interpretation of the trial of Socrates (399 BC). When the Thirty Tyrants were ruling Athens, Socrates was asked by them to help capture Leon of Salamis, a wealthy man. This arrest was to be made simply because Leon was a just Democrat and the Tyrants wanted to take his huge estate for themselves. Socrates disobeyed these orders hence why he was later executed as a traitor of Athens. Meletus was the man who then brought Socrates before a jury for prosecution. Socrates pleadedRead MoreSocrates (Defense), the Apology Essay1014 Words   |  5 PagesSocrates – â€Å"The Apology† or (Defense) Socrates had no written work, never had a job and there are questions of whether he was even literate. However, Plato was a student of Socrates and recorded what occurred at his death trial. Socrates asked lots of questions and made people with political power look stupid. At no time during his trial does he claim to be innocent. He (attacks his accuser instead) There were two types of charges brought against him. - The new or (Official) ChargesRead MoreEssay on Socrates Fight for Justice1101 Words   |  5 Pagesan attempt by Socrates to defend himself in court and defend his choice to receive the death penalty when found guilty. Although he makes very valid and strong arguments throughout one can only wonder why such a wise person would choose death over life. The following essay will analyze three quotes from Apology and Crito, find the correlation between them, and reveal any flaws that may exsist inside these arguments made by Socrates. In Plato’s Apology Socrates explains to the jury the reasons heRead MoreThe Trial of Socrates1543 Words   |  7 PagesIn the trial of Socrates, I juror number 307, Ryan Callahan vote the defendant is Not Guilty on the first charge of Corrupting the youth. My justifications for this vote are as follows. Socrates didn t corrupt the youth, he just shared his ideas with them and they in turn chose the path to take these ideas. Part of understanding this case is understand the time in which the case was held. This time being 399 B.C., a time in which Athens was a free democratic city, a town which prided itselfRead MoreSocrates : The Father Of Philosophy Essay1518 Words   |  7 PagesSocrates is known to be the father of philosophy. The impact he made in Western philosophers has forever shaped the world we live in. The influence this man has made cannot be measured. Although there is little known about Socrates due to the fact he never wrote any of his teachings down on paper , we can examine him though the works of his most famous student Plato.You can say Plato was Socrates’s author in the form that he only wrote what his master said. Plato never claim to say what his masterRead MoreReaction Paper On Socrates1250 Words   |  5 PagesSocrates was born in circa 470 BC, in Athens Greece. The way we know about Socrates life through the writing of his fellow students, including Plato and Xenophon. In this paper, I will be discussing: the problem that most of his fellow citizens have against him and how can philosophy help us. The kind values that Socrates defends through his trail, and how the knowledge and virtue are required for a meaningful life. First, what from his perspective, is the problem that most of his fellow citizensRead MoreComparison Between Crito and Apology1661 Words   |  7 Pagesthese two articles that we read in Crito and Apology by Plato, we could know Socrates is an enduring person with imagination, because he presents us with a mass of contradictions: Most eloquent men, yet he never wrote a word; ugliest yet most profoundly attractive; ignorant yet wise; wrongfully convicted, yet unwilling to avoid his unjust execution. Behind these conundrums is a contradiction less often explored: Socrates is at once the most Athenian, most local, citizenly, and patriotic of philosophers;Read MoreSocrates and the Apology1136 Words   |  5 Pagesbest sources of information about Socrates philosophical views are the early dialogues of his student Plato, who tried to provide a faithful picture of the methods and teachings of the great master. The Apology is one of the many-recorded dialogues about Socrates. It is about how Socrates was arrested and charged with corrupting the youth, believing in no god(s) (Atheism) and for being a Sophist. He attended his trial and put up a good argument. I believe that Socrates was wrongfully accused and shouldRead MoreSocrates View On Death And The Soul1533 Words   |  7 Pagesthe idea of death. Socrates on the other hand was never once frightened about the idea of death. Throughout the Apology, one is able to clearly analyze Socrates’ view on death and the soul. The Apology is the actual speech delivered by Socrates during his death trial. In the jury system, an apology is composed of three parts: a speech, a counter-assessment, and some last final words. Socrates argument is that death should be a joyous time, especially for philosophers. Socrates claimed when we dieRead MoreSocrates : The Suicide Of Socrates1405 Words   |  6 PagesSocrates was born in 470 BCE in Athens, Greece. His father was Sophroniscus, a sculptor and stone mason from Athens and his mother was a midwife by the name of Phaenarete (30 Interesting Socrates Facts 2014). Socrates original profession was masonry and sculpting, before becoming a philosopher. On a day in 399 BC, Socrates ( roughly 71 years at the time) went to trial.Now why would anyone want to send an old man to court? Three answer is that Socrates was accused of refusing to recognize the

Psychology (imagery usage) Free Essays

Introduction For a number of years imagery has been known to be an effective method to enhance athletic performance and sporting success. Currently Imagery researchers have majorly became interested in the mechanisms behind imagery’s performance-enhancing effects and how these can be maximized. It has also transpired through neuroscience research that a â€Å"functional equivalence† exists between imagery and performance of a skill or movement, as they are both triggered by the same neurophysiological processes (Decety Jeannerod, 1996). We will write a custom essay sample on Psychology (imagery usage) or any similar topic only for you Order Now A cognitive neuroscience approach to motor imagery in sport was presented by Holmes and Collins (2001) they examined current research efforts in neuroscience and applied the findings to developing a deeper understanding of motor imagery as athletes commonly use it. In particular, they highlighted the implications of the notion of the functional equivalence of the motor imagery and motor execution systems for sport psychologists. As a result, it has become one of the most popular psychological strategies employed by athletes, coaches, and sport psychologists. Holmes and Collins (2001) developed a PETTLEP model that included 7 different factors: Physical, Environment, Task, Timing, Learning, Emotion and Perspective. The PETTLEP model recommends that influencing the physical nature of imagery to near motor preparation will stimulate the peripheral receptors that are related with task execution and increase the psychophysiological congruence of motor preparation and motor imagery at the central sites, ultimately strengthening the memory trace (Beisteiner, Hollinger, Lindinger, Lang, Berthoz, 1995). Imagery has been defined as â€Å"using all the senses to re-create or create an experience in the mind† (Vealey Greenleaf, 2001). Imagery is widely known to be used in any physical activity to improve performance, skill and change behavioural problems. Imagery in sport is a form of stimulation which is similar to a real sensory experience, except imagery stimulation occurs in the mind. Imagery can also be known as ‘visualization’ and there are 4 different types of senses which are all important and they are known as the kinaesthetic, auditory, tactile and olfactory senses but the kinaesthetic sense to athletes is the most important one because when our body moves in several ways we can feel it and this helps athletes improve performance. Through imagery you are able to re-create positive experiences that have previously happened or picture new events to prepare yourself mentally for performance. Holmes and Collins suggested that all athletes should be actively i nvolved in the imagery experience. (Adapted from Holmes and Collins, 2001, 2002) The PETTLEP model of intervention are useful in daily clinic to facilitate learning, performance skills, strategies, modifying cognitions, regulating arousal and competitive anxiety in the handling of athletes and sports performance. For example if there was a football team that wanted to use imagery to prepare for the possibility of going to penalties of a tournament, the PETTLEP model would be: Physical: The players would imagine being in shortage of breath and they would even make themselves shortage of breath prior to imaging to stimulate the state they would be in during a match. The players could then perform the imagery in the standing stance wearing their kit and boots in the exactly same way they would when they practise or actually taking a penalty. Environment: When wanting to create an atmosphere the imagery used would be in the competition scene using photos, videos and sounds of the crowd to make an environment as if the players are actually taking a penalty. Task: Sho uld be reflected in the image which means each player should focus internally and concentrate on factors such as which corner in the goal they are going to place the ball. Each player should include prompts they would work on when taking an actual penalty an example of this would be, never look at the goalkeeper and just solely focus on the ball and wait for the referees whistle to begin their run up. This should be mirrored in the imagery picture as a result. Timing: The penalty planning and carrying out the run up and flight of the ball should be imaged in real time. Learning: When the athletes manage to master the technique then they can then move onto other elements such as the changes in emotion they would start to experience as they become a talented penalty taker. Emotion: Footballers are encouraged to add in the appropriate emotions they experience when going to take a penalty so they get used to these emotions and learn to relate them with success. Addition of related emotion will help increase the vividness of an image. Perspective: If the footballers view the technique of taking a penalty, they may perform the imagery from an external visual perspective. However they may prefer to use internal visual imagery when wanting to view the factors they will focus on when making their preparations for the penalty. As a result each footballer should consider which visual perspective is best and switch between the two. Holmes and Collins (2001), â€Å"PETTLEP model† was said that there is evidence especially when mixing physical and environmental strategies in terms of conducting imagery on field (I.e. rehearsing imagery of kicking a football penalty on the field instead of imagining this while at home). The SIQ questionnaire is an well-organized way of gaining knowledge about the athletes ability to conduct imagery. The next step would be to develop an efficient imagery intervention, that could develop the athlete’s ability. References Holmes and Collins, (2001), The PETTLEP Approach to Motor Imagery: A Functional Equivalence Model for Sport Psychologists, Journal of applied sport psychology, vol.13(1), p.60-81 Hall, C. R., Martin, K. A. (1997). Measuring movement imagery abilities: A revision of the movement imagery questionnaire. Journal of Mental Imagery, 21, 143-154. How to cite Psychology (imagery usage), Essay examples

Taxation Law And Fringe Benefit Tax Samples †MyAssignmenthelp.com

Question: Discuss about the Taxation Law And Fringe Benefit Tax. Answer: Issue The central issue in the present case is to offer an advice to employee Charlie and employer Shine Homes Pty Ltd (Shiny Homes) for the fringe benefits consequences for the given events for the income year 2017. Law Fringe benefits are the non- cashable benefits (for personal use) which are extended on the part of the employer to their employee during their employment with the company. These types of benefits result fringe benefit tax liability on the employer. The various fringe benefits are highlighted in the Fringe Benefits Tax Assessment Act 1986 (Cth) FBTAA86. The various relevant fringe benefits and their respective FBT computation is discussed below. Car Fringe Benefit When an employer has provided car to the employee for his/her own personal usage, then it is termed as car fringe benefit. Tax Ruling TR 96/26 indicates the various aspects related to the Car Fringe Benefit and the computation of the Fringe Benefit Tax (FBT) liability on the part of employer (CCH, 2013). The necessary steps related to the computation of fringe benefit tax liability are highlighted below. Total duration of utilization of private use of car in the assessment year It is essential to find the actual date on which the car is available for the personal usage of employee. According to section 7 of FBTAA86, the private usage of car is assumed in any of the following two circumstances (Woellner, 2014). Actual car use for personal work by the employee The date on which the car has been offered to employee for personal utilization. In this case, the date on which car is offered would be taken into consideration irrespective of the fact that whether the employee has started using car for personal purposes or not. Additionally, there are certain implicit situations which also hint towards private usage. For instance, the parking of the car owned by the employer at the employees residence garage on aa regular basis automatically implies that the said employee has the authorization for personal use of car irrespective of an actual permission being extended. As per Section 7, FBTAA, the assumption of car being available for use in personal purposes can also be made when the residence is used as office (Gilders et. al., 2016). Also, on account of previous rulings, the use of car provided by the employer by employee for commutation between home and work amount to personal use of car which leads to FBT liability on employer (CCH, 2013). Also, it is crucial to highlight the deductions in private usage. The private usage availability is hampered only when the car is in the workshop to undergo serious repairs which are typically caused when there is some accident leading to vehicle being damaged badly. It is noteworthy that regular services along with trivial maintenance issues do not provide any deduction in private use (Sadiq et. al., 2016). Determination of the taxable amount of FBT related to extension of car fringe benefit There are two methods which the employer may use in order to determine the taxable fringe benefit. These are outlined below. Statutory Formula Method This method involves determination of taxable value on the basis of the statutory rate multiplied with the cars base value as highlighted in section 9, FBTAA. The complete formula is as indicated below (Deutsch et. al., 2016). Car Fringe Benefit Taxable Value = (Base value of car * Applicable statutory percentage *(Days of private purpose/365)) Employee Contribution The discussion about the various inputs mentioned in the above formula is carried out below. The car base value is often assumed to be price at which the car is bought. However, there are certain other costs which are included such as accessories cost which are not related to business, delivery charger paid to the dealer and GST applicable on the same. Further, according to Section 9 FBTAA, the expense on registration and stamp duty is not included in the base value. Although on account of general wear and tear the value of the car diminishes but instead of annual depreciation, a one third base value reduction is possible to claim after four years have elapsed with no depreciation charged (Sadiq et. al., 2016). Before May, 2011, the statutory percentage was determined taking into consideration the distances travelled in the consideration year. However, post May 11, 2011, the statutory percentage is independent of the distance travelled and instead levied at a flat rate of 90% in accordance with section 9, FBTAA (Barkoczy, 2017). The private usage days have already been discussed in the previous section but computation of these is done between April 1 and March 31 as FBT year is separate from tax year. Also, these days are then divided by 365 to estimate the yearly duration of private car use (CCH, 2013). It may so happen that certain operating costs related to fuel, repair may be paid by the employee and in such cases a deduction needs to be made for the same as per Section 9, FBTAA (Gilders et. al., 2016). Operating Cost Method The basic approach of this method is to determine the taxable value by computing the operating costs that have been spent in the given FBT year and multiply by a suitable percentage (Woellner, 2014). The choice of percentage is essentially driven by the private use extent. Hence, higher is the personal use, higher would be the percentage value and higher would be the taxable value of the fringe benefit extended to the employee as per Section 10, FBTAA. The formula used in this method is outlined below (Gilders et. al., 2016). Car Fringe Benefit Taxable Value = (Cumulative operating costs * Percentage) Employee contribution In the above two methods, it is the taxpayer who has the choice to decide on the method leading to lesser FBT payable. With regards to the operating cost method, it has to be specified at the commencement of private usage that this method would be used. The statutory formula method primarily is the one which is commonly in use (Barkoczy, 2017). FBT payable computation in relation to the car fringe benefit The above computed taxable value of the fringe benefit is then used to compute the FBT payable at the end of the employer as illustrated below (Sadiq et. al., 2016). FBT payable by the employer = Car Fringe Benefit Taxable Value * Rate of FBT * Gross up factor The fringe benefit tax rate tends to alter from year to year but for the current computations, the rate applied would be 49% applicable for the year ending on March 31, 2017. In relation to the gross up factor, two options exist based on the underlying good type. Goods that tend to levied GST have a higher gross up factor in comparison with those which are not levied GST. Since a car cost attracts GST, hence the higher gross up factor of 2.1463 would be used (Barkoczy, 2017). Expense Related Fringe Benefit The above fringe benefit when the employer tends to bear expenses which would be considered as private for the employee and should ideally be borne by the employee. This may involve several benefits such as payment of expenses like children fee. The applicable provisions in this relation are outlined in Section 20 FBTAA. According to this section, the computation of the FBT payable by the employer on account of this is highlighted below (Gilders et. al., 2016). FBT payable by the employer = Expense borne by employer * Rate of FBT * Gross up factor Again the value of gross of factor would essentially be driven by the presence or absence of GST on the underlying goods. Car Parking Fringe Benefit The car parking fringe benefits are extended when certain conditions outlined in the tax ruling TR96/26 are satisfied These include that duration of car parking must be for atleast four hours and lie between morning 7 am and evening 7 am. Also, the parking benefits are extended to car controlled by the employee on account of the employment. Further, it is also necessary that this place of car parking must be in close proximity of the employment primary place. Also, section 39A, FBTAA levies additional two conditions for the realisation of the car parking benefits. One condition is that the venue of car parking must lie within a radius of 1km in respect of the employers car park provided (CCH, 2013). Also, the lowest fee for parking must exceed the annual threshold value which amounts to $ 8.48 for the FBT year ending on March 31, 2017 as per TD 2016/17 (Barkoczy, 2017). While based on the extent and type of data available, various methods can be used to compute the car parking fringe benefits, but the one relevant to the given situation is the market value approach based on which the following formula is valid (Woellner, 2014). Car Parking Fringe Benefit Taxable Value = Car parking market value Contribution from employee FBT payable by the employer = Car Parking Fringe Benefit Taxable Value * Rate of FBT * Gross up factor Application Car Fringe Benefit The car owned by company was parked at Charlies own garage and hence, it can be said that Charlie can utilize the car. It is apparent from this fact that employer Shine Homes Pty Ltd has provided car to its employee Charlie for personal utilization. Hence, the fringe benefits liability would be applicable on the part of Shine Homes Pty Ltd. The computation of car fringe benefits tax liability is highlighted below: Date at which car (Sedan) has provided to Charlie = September 1, 2016 Value of car = $70,000 The total number of days on which the car has been used by Charlie i.e. from September 1, 2016 to March 31, 2017 = 212 days Deduction in private usage would be made for the 2 week spent in workshop in February but not for 2 days during Christmas as the former was major repair and latter was regular service. Annual private usage during FBT year ending on March 31, 2017 = 212 14 = 198 days Taxable value as per statutory formula method = = 70000*0.20*(198/365) = $ 7,594.52 The same also needs to be determined in accordance with the operating cost method so as to allow the employer to choose the better option. Operating cost borne by company during private usage = 5500*7 (Petrol Repairs) + 240*(7/12) (Registration)+ 960*(7/12) (Insurance) = $ 39,200 Taxable value as per operating cost method = 39200*0.3 (Extent of private use) = $ 11,760 The statutory method is the better method as it results in lower FBT related tax outflow for the company, FBT payable by the employer (Car Fringe Benefit) = 7594.52*0.49*2.1463 = $ 7,987.06 Expense Related Fringe Benefit The employer has spent the money on the following two. Hiring a car in the week of marriage for Charlie ($1,000) Paying for honeymoon accommodation ($ 3,000) It is apparent that the above are expense of personal type which ought to be spent by Charlie himself. Hence, the payment of these constitutes a expense related fringe benefit for which the company would have to pay FBT. The computation in this regards is highlighted below. FBT payable by the employer (Expense Related Fringe Benefit) = (3000+1000)*0.49* 2.1463 = $ 4,206.75 Car Parking Fringe Benefit Based on the given facts, it is apparent that the employer is provided car park by a third party to the employee Charlie who uses the company owned car for private purposes. Also considering the $ 200 weekly charge, it is evident that the rate per day is significantly higher than the applicable value which is acting as the threshold for the FBT year ending on March 31, 2017. Considering the weekly parking charges of $ 200, the benefit has been extended for 28 weeks leading to a taxable value of $ 5,600. FBT payable by the employer (Car Parking Fringe Benefit) = 5600 * 0.49 * 2.1463= $ 5,889.45 Conclusion In line with the discussion of relevant law and the computations performed, it is apparent that total FBT liability to the tune of $ 18,083. 26 (i.e. 5889.45+ 4206.75 + 7987.06) is payable by the employer while Charlie has no tax liability arising on account of the events highlighted. References Statutes Tax Rulings Fringe Benefit Tax Assessment Act, 1986 (Cth) TR 96/26 TD 2016/17 Books Barkoczy,S. (2017), Foundation of Taxation Law 2017 (9thedition), North Ryde: CCH Publications CCH (2013), Australian Master Tax Guide 2013 (51st edition), Sydney: Wolters Kluwer Deutsch, R., Freizer, M., Fullerton, I., Hanley, P., and Snape, T. (2016), Australian tax handbook (8th edition), Pymont: Thomson Reuters, Gilders, F., Taylor, J., Walpole, M., Burton, M. and Ciro, T. (2016), Understanding taxation law 2016 (9th edition), Sydney: LexisNexis/Butterworths. Sadiq, K, Coleman, C, Hanegbi, R, Jogarajan, S, Krever, R, Obst, W, and Ting, A (2016) ,Principles of Taxation Law 2016 (8th edition), Pymont: Thomson Reuters Woellner, R (2014), Australian taxation law 2014 (7th edition), North Ryde: CCH Australia

The Ibis Hotel Introduction Tourism Essay Essay Example

The Ibis Hotel Introduction Tourism Essay Essay Ibis is Europes taking budget hotel with more than 950 hotels in 55 states ; ibis offers its clients the highest degree of service and ultimate comfort in its class at the best market monetary values. The ibis criterion guarantees its clients around the universe offer homogenous: a modern room, connected and soundproofed bedding to innovative comfort, breakfast from 4am to midday and a varied culinary art. In this ultimate comfort the ibis room: became modern, comfy and to the full equipped, all hotels in the web, the ibis room is designed to offer its clients a happy slumber and the ability to work calmly: soundproof, connected to the Wi-Fi hotel, with a flat-screen LCD Television, a broad bathroom and a work desk. New bedding to soothe Ibis, happy sleep specializer, has developed a construct of advanced and radical bedclothes. The pillows are generous, welcoming eiderdown and mattress adapts absolutely to your organic structure for a deep, reposeful slumber. And the secret arm of ibis a mattress 7 centimeter more comfort for soft esthesiss. Unprecedented in the economic system section, the new ibis will alter your bed darks. We will write a custom essay sample on The Ibis Hotel Introduction Tourism Essay specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Ibis Hotel Introduction Tourism Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Ibis Hotel Introduction Tourism Essay specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The highest degree of service in its category degree Celsius is enjoy your stay unclouded twenty-four hours and dark, our squads are at your disposal Our squads live to the beat of your demands and your desires: Front 24h/24, little kitchen ibis at all times and a saloon service unfastened continuously. A committedness to quality service Ibis is the first hotel trade name to have economic since 1997, the ISO 9001 quality enfranchisement. This International Standard trades with the quality service twenty-four hours and dark response, adjustment, little kitchen ibis, and breakfast from 4am to midday and saloon service. Today, 758 ibis hotels in 21 states are certified ISO 9001 or 84 % of the web. The contract Satisfaction 15 proceedingss Contract Satisfaction 15 proceedingss is a alone illustration of this demanding procedure. If a cloud disturbs the abode of a client, ibis squads give 15 proceedingss level for a solution, twenty-four hours and dark, and if they can non run that small cloud in the allotted clip, the client is invited by the hotel. Ibis open uping environmental committedness Ibis registered its committedness under PLANET 21, the plan of Accor s sustainable development. Ibis is the first planetary concatenation engaged in the environmental enfranchisement ISO 14001 which installs a uninterrupted advancement via: a recent ongoing conformity ordinances uninterrupted betterment: hotels certified are on a regular basis audited to put new ends. Already 420 hotels in 18 states have achieved ISO 14001 environmental enfranchisement. SEVEN P S PRODUIT: The ibis criterion guarantees its clients around the universe offer homogenous: a modern room connected and soundproofed bedding to innovative comfort, breakfast from 4am to midday and a varied culinary art, Attentive and efficient. Monetary value: Harmonizing the monetary value of ibis is one of the major determiners of the profitableness of the hotel, and the monetary value besides depends on which metropolis the hotel is situated, so Ibis Greenwich is small be expensive because of the activity and the advantage that the around him. Topographic point: Ibis Greenwich is located in a really charming and cunning town, and is located in the bosom of Greenwich, near the Maritime Museum, Cutty Sark, and Royal Observatory and the train station Promotion: sing the publicity hotel ibis make a new construct where you reserve 2 darks with Ibis manners every Tuesday and you pay for merely 1 dark, you can book to in last minute.com you will hold possibility to acquire 50 % every hebdomad terminal Friday and Saturday. Peoples: The Ibis Greenwich has a really friendly receptionist staff and really rough response of this profession the making requires is GCSE or LEVEL and is depend for which trade name or star are you working if you do nt hold any making but you have a motive for the trade of the Ibis hotel industry hotel will suggest you rating of preparation to germinate a squad leader to director. Procedure: all Ibis client usage cyberspace to book or do they are suites reserve or, send of Email or naming the line reserve for and all our reserve agent will answer to the client by electronic mail, facsimile, or station. Physical Evidence: the hotel is clean, the suites are clean, quiet, good het hotel, the staff are presentable and pleasant hypertext transfer protocol: //books.google.co.uk/books? id=zFfo2MGH90gC A ; pg=PA41 A ; source=gbs_toc_r A ; cad=4 # v=onepage A ; q A ; f=false analysis of the Micro and Macro Environment of cordial reception selling THE MACRO ENVIRONMENT Economy: Consumers passing on cordial reception services are discretional disbursement. The portion of family budgets spent on nutrient off from place declined somewhat during the recession of the early 1990s ( Putnam and Allshouse 1999 ) . Society and civilization: As societal and civilization values, beliefs, and sentiments change, chances are created for new merchandises, services, and constructs. As people become more concerned about second-hand fume, more eating houses, even in provinces where a complete smoke prohibition is non required, have become wholly smoke free, Hotel besides provide non-smoking suites or floors in response to the modern-day clime of the societal environment. Political: the eating houses restaurant industry continues to see force per unit area from the authorities, to better nutritionary labelling or menus.at the province and local degrees, finish selling bureaus, such as province touristry offices and convention and visitants, play an of import function in constructing gross revenues for the cordial reception industry. Technology: the greatest impacts of engineering on cordial reception operations are in the country of communications and the sum and quality of information available for illustration computing machines are used to maintain path of a invitee s history on disbursement, Hotel offer automatic cheque in and look into out etcaˆÂ ¦ Environment: Many cordial reception administrations have implemented environment friendly plans like many restaurant serve H2O merely on petition, and hotels ask invitees to maintain towels on the rack if they will be used once more so that they will non be washed unnecessarily. The micro environment Rivals the market topographic point for independent operations is much more competitory than it was merely a few old ages ago. The high grade of competition in both the hotel and the eating house sections affects pricing schemes and all other elements of the selling mix. And the comparatively disconnected nature of the industry means that the environment will stay extremely competitory and unpredictable. Customers: households are of import to cordial reception sellers for two grounds PESTEL POLICAL ECONOMIC SOCIAL TECHNOLOGY environment legal Political The political scene has an tremendous influence on the ordinance of concerns, the buying power of purchasers, every bit good as related companies for this ground, we had to take a expression at many standards policy so that companies can turn and perspective is instead a healthy ambiance. Economic Sellers need to see the province of a trading economic system in the short and long footings. This is particularly true when planning for international selling. Social and cultural the societal and cultural influences on concerns vary from one state to another. It is really of import that such factors be considered. What is the dominant faith, what are the topographic point of work forces and adult females within the society, what are the reactions when coming to foreign merchandises and services? In the hotel industry the sociological facets of UK have non truly affected the concern ; UK is a instead unfastened minded state and therefore is easy traveling for the hotel concern. Technological Technology is critical for our competitory advantage, and is a major driver of globalisation engineering offers companies a new manner to pass on with their consumers. With development of cyberspace, most of the engagements are made via cyberspace. Finally engineering allows for merchandises and services to be made more cheaply and to a better criterion of quality. Environment: PLANET 21 is our 21 committednesss to sustainable development. Health, nature, C, invention, local development, employment and duologue: 21 committednesss to assist the universe run a little more swimmingly. Legal: these are related to the legal environment in which houses operate. In recent old ages in the UK there have been many significantA legal alterations that have affected houses behavior. Opportunities Development of accomplishments, calling chance Evolution of poste to another like ( the director at response ) , possibility to go around the universe IBIS HOTEL SWOT Strength Located in the bosom of Greenwich Near the Maritime Museum, Cutty Sark, And Royal Observatory And train station. The suites offer satellite Television and internet entree. Relax at the saloon with a java or a glass of vino Let your ego be tempted by the bites and light repasts that are offered. Increase the twin suites Menaces There is strong competition in the market, opening of smaller hotel, and client petitions a really high making Failings The hotel charged me for twice for the same room on the same dark, claiming I did non demo up for the second of the A I could non park at the hotel, the two highly suffering receptionists offered me the ?10 parking license which would enable me to park Tiny suites uncomfortable beds Porters FIVE Forces Harmonizing to Porter ( 2001 ) the cyberspace is an enabling engineering that can be used within the context of a good concern scheme in any industry. The five forces that impact fight which are outlined in Porter s 1980 work are: barriers to entry, menace of replacements, dickering power of purchasers and Sellerss, and the competition among bing rivals. The most of import determiner of a market place s net income potency is the intrinsic power of purchasers and Sellerss. Menace of Substitute Goods In the hotel industry there is normally another hotel merely around the corner. They appear in all monetary value scopes, with changing degrees of service and comfortss. The changeless challenge will ever be to acquire the invitee to take your hotel over the rival. The cyberspace makes the overall market more efficient while spread outing the size of the possible market and making new permutation menaces. Given the authority of this menace a brilliant cyberspace presence is critical. Dickering Power of Buyers Business individuals taking a hotel for concern travel are savvy consumers and they are comfy with computing machine engineering, It has become really simple for them to travel on-line and book a hotel. They no longer need travel agents, corporate travel advisers or in-between work forces of any sort to find where they will remain. Porter s theoretical account predicts this riddance of mediators. Rivalry among bing rivals The competition among rivals in the hotel industry is ferocious. When possible clients can larn about a hotel on line, the cyberspace reduces the differences among rivals. Peoples tend to seek the best monetary value for the best experience and the inclination is to cut down monetary value to be competitory. The cyberspace covers broad geographical countries so the market is widened increasing the figure of rivals. Barriers to Entry The initial investing in the hotel industry creates rather a barrier to entry but certain barriers to come ining the hotel market are reduced by the cyberspace. A presence on the cyberspace reduces nouveau-riche selling costs slightly, and gives the new rival entree to possible providers and resources.. Dickering power of providers While this is non a significant menace in the hotel industry it can hold impact particularly in the country of labor. With an aging population, there are fewer people to make full service industry occupations and hotels which can pull first-class staff have a greater opportunity of supplying first-class and exceeding experiences to their patronage. As portion of their cyberspace scheme all hotel ironss should hold a subdivision on enlisting for employment.A hypertext transfer protocol: //themarketplaceoflife.blogspot.co.uk/2011/02/porters-five-factor-model-and-hotel.html Cleavage and placement Harmonizing to the Ibis website the SEGMENT AND DESIGN is International standardised trade name. ROOM SIZE 16/17sqm Can be customized harmonizing to market demands. BEDDING the bed comfort is one of our extreme precedences. We will be establishing a new Ultimate Comfort Bed . QUALITY Most of the hotels have been ISO 9001 certii ¬?ed. ENVIRONMENTAL FRIENDLY Over 400 hotels in 17 states have obtained ISO 14001 Environmental Certii ¬?cation. Since its creative activity in 1974, ibis has expanded continuously and has a web of 957 hotels, 117,171 suites in 55 countries*** . This strong planetary placement is the consequence of an ambitious enlargement program launched in 2007. hypertext transfer protocol: //www.accor.com/fileadmin/user_upload/Contenus_Accor/Franchise_Management/Documents_utiles/Developpement/ibis_megabrand_developpement_brochure_022012.pdf hypertext transfer protocol: //www.accor.com/en/brands/brand-portfolio/ibis.html Branding An ultimate comfort offer the ibis room: modern, comfy and well-equipped in every hotel of the web, the ibis room is designed to offer to its invitees a happy slumber and the possibility to work calmly: soundproof, connected to the hotel Wi-Fi, with a level screen LCD Television, a broad bathroom and a desk. Brand new bed, trade name new comfort Ibis, the good-nights-sleep specializer, has developed an advanced and radical bedclothes construct. Pillows are downy, the eiderdown is super-soft and the hi-tech mattress aligns with the denseness points which provide your organic structure, so your slumber will be deep and bracing. And the ibis secret arm is a 7cm topper of excess comfort for a soft and welcoming feel. Unique in the economic system hotel section, the new ibis bed will transform your darks. Recommendation Ibis hotel must concentrate more on concern section and single travelled, must alter they are design room, besides enlarge the anteroom infinite. Decision The success in the touristry sector is non within the range of everyone, the trade of the hotel industry and providing require certain qualities really Particular. First of all, and contrary to what we tend to believe that bearers are non easy, they are surely travel, leisure, pleasance, but the bulk of occupations are sedentary serious or nerve-racking.

Personnal Statement essays

Personnal Statement essays I am interested in studying Advertisment Design because of my desire to work in the marketing side of this complex industry. This complexity, needs a greater level of education, and with that in mind, I am applying to your university to study advertising. Through studying A-levels Art, Media Studies, Drama and English, I have enjoyed and gained the sufficient educational background in order to go on further and achieve my dreams. I have had numerous work experiences that would further enhance my qualifications for this course. The two positions I have held at Next plc and French Connection plc have in common an emphasis on serving the public effectively. Both of these positions have enabled me to develop my sales and 'people' skills, which I consider to be extremely important in an increasingly service-driven marketplace. During a work placement in France, I used my skills of logic to make a successful transition from one language and culture to another. Being fluent in Arabic too has made me confident that those same skills will allow me to translate the promise of visual query techniques to a working, practical reality. At school, I play an active role in sixth-form life. I am a peer counselling prefect and throroughly enjoy this resposibility; I feel I am a good listener and people can trust and confide in me. I am a co-operative person and am very helpful to others. I like to plan things well ahead of time in order to achieve a given task as efficiently and effectively as possible. My hobbies are swimming and aerobics and I am currenlty a member at a health club. I enjoy reading literary novels and media publications in order to keep up to date with current events. My academic background, my studies and work on database systems, and my research skills will enable me to succeed in the highly demanding course I have chosen. Finally, the attractive content of the course, together with my abilities an ...

Interactive Marketing Essay Example | Topics and Well Written Essays - 1500 words - 1

Interactive Marketing - Essay Example From this study it is clear that  the understanding of the needs of the customer is extremely important as this will only allow the company to deliver what the customer expects of the company. Only based on this understanding the company will be able to design its products such that the use of these products results in experiences which surpass initial expectations of the customers. The root of successful value proposition lies in the ability of the supplier company to constantly communicate about the value of its products to the customers and obtaining effective feedback from the customers. The value creation by a travel company is somewhat different and it cannot be compared to the other supplier based companies.This paper highlights that  the primary reason behind this is the fact that travel companies have very little control on the products they sell and they mainly act as intermediaries selling products of third party suppliers and producers like airlines and hotels. Moreov er the products of travel and tourism are considered to be services rather than tangible goods.  Product differentiation is a way of attracting consumers for travel agency. Product differentiation is a strategy in which travel agencies attempt to create and exploit differences between their products and those offered by competitors.  Based on this theoretical understanding the product and price proposition of Gap 360 will be interesting to formulate.

Business ethics Essay Example | Topics and Well Written Essays - 4500 words

Business ethics - Essay Example However, if there were no formal binding of legislation, it would be difficult to make employees comply with the rules and execute CSR practices effectively. In order to face this challenge, businesses need to align their framework based on certain principles that balances the financial and social performances of the company responding to stakeholders concerns at the same time (Schwartz, 2011). However, the framework and practices of Corporate Social Responsibilities varies with the culture and economy in which business operates. Mainly the communities in which the company operates are the major factors that drive ethical decisions of the corporation. The economic, cultural, environment and social issues are spontaneous. The pace of change in these factors is rapid and unpredictable. However, the core values of ethical conduct of the business are based on the effectiveness of the business to understand these changes and implement CSR policies that correspond with these issues. Hence, some of the CSR activities of the organization are based on legal contracts, and some are not based on formal binding. In the both  cases, Corporate Social Responsibilities that are not based on formal binding legislation enforcement are less  meaningful. Business ethics is code of conduct of the business it involves moral or ethical issues that may rise within a business with respect to its conduct with individuals or the entire organization. There are two dimensions of business ethics, normative and descriptive dimension. The Normative dimensions are the core corporate practice and specialization, and descriptive dimensions are experts and academics to understand the behaviour of business. In other words, Business ethics tells about the relation between the interactions of the organization with profit maximizing behaviour with non-economic concerns. However, there are several debates at international platform that citizen practices and framework of Corporate

Tutoring Essay Example | Topics and Well Written Essays - 2000 words

Tutoring - Essay Example A tutor is an individual qualified to impart students in different specialties. A tutor normally teaches scholars outside of the normal hours prescribed in schools. A tutor is frequently paid to offer tutoring training. He or she may be officially trained, and several qualified teachers. A tutor can also be somebody with proficiency in a subject field who is not a qualified teacher, like an academically gifted student. He or she may be working in a profitable tutoring industry. Tutors in the lifelong learning area appreciate all students independently and uniformly. They are dedicated to lifelong education and professional growth and struggle for continuous development through philosophical exercise. The main purpose of the tutor is to generate effective and motivating occasions for studying through prominent quality coaching that allows the growth and development of all students (Hitching, 2008). The lifelong learning area is modern and developed out of an administrative commitment to inspire the contribution of grown-ups into knowledge whether as fraction of an additional learning or a job based education plan. Lifelong learning is to encourage inclusion while raising the benchmarks of adult learning after the modern school age of sixteen ((Hitching, 2008). This type of learning refers to students in sixth grade learning through to old age learning within the community background. The kind of learners and the abilities and capabilities of those students’ presents a variety of disputes for a tutor go into the occupation and so it is significant to appreciate what lifelong learning entails. It is also significant to appreciate what is anticipated of a tutor in this setting and what their responsibility is, as well as what their tasks are to their learners. The responsibility of a tutor in the lifelong learning zone should be to observe the appropriate regulations of preparation and supervisory requirements that enclose the occupation. Naturally, the tuto r must be properly qualified and have an authorization to practice. They must also offer the resources and apparatus that are desirable to help their instruction. There is also a collection of statutory Acts that enclose the occupation, which embrace the Act 1974 of safety and health at work, Act 2010 (the Data Protection), the Equality Act 2010 (the Equality), and that each leaner matters (Wallace, 2007). In terms of the tutors’ tasks to their learners, there are several of needs that should be achieved. The tutor should bear in mind the aptitudes of the students in their grouping and provide suitable session plans that will assist their education (Wallace, 2007). They ought to understand their students and form suitable associations while managing social challenges. They must be able to recognize any supplementary learning requirements faced by the learners they are coaching and deliver sufficient encouragement that will aid the student overcome any obstacles to their knowl edge (Tummons, 2007). The tutor must be in a position to inspire their learners to inspire their education and they must be able to measure their personal achievements as well as acquire more skills from their limitations (Tummons, 2007). A tutor should also endorse equality. This refers to refers to encouraging a superior social fairness by offering individuals with the abilities to get and maintain work,

Conflict between the debt holders and shareholders

Conflict between the debt holders and shareholders Myers and Majluf (1984) in their pioneering work on pecking-order theory show that if the investors are not well informed about the information which the insiders have, the equity of that firm may be severely mispriced. In their paper they also show that if any firm wants to fund its new project by new equity then the equity can be so undervalued that the new investors will be better off by getting more value than the projects NPV. So the organization will go for such a source which is not underpriced by the market like internal funds or riskless debt. So, in case of information asymmetry companies should follow an order of financing. Myers (1984) refers to this order as the pecking order. As per the pecking order the firm first goes for internal funds and then for low risk debt and finally equity. As we have three major capital structure theories in the literature, it becomes an interesting task to test which theory characterises the behaviour of Indian firms in their determining th e capital structure during the bullish phase of capital market. There are many empirical studies [Bradley, Jarrell, and Kim (1984), Titman and Wessels (1988), Rajan and Zingales (1995), Wald (1999) and Booth et al. (2001)] which have been done to test the applicability of the above mentioned capital structure theories in the developed and developing countries. Market Timing Theory Market timing, a comparatively old initiative (see Myers, 1984), is having a new surge of fame in the academic literature. In study by Graham and Harvey (2001), managers carry on to offer support for the plan. Consistent with the behavior of market timing, firms inclined to issue equity subsequent a stock price run-up. Furthermore, researches that analyze long-run stock profits following business financing events find proof reliable with market timing. Lucas and McDonald (1990) investigate a dynamic adverse selection model that mix essentials of the pecking order with the market timing theory, which can give details of pre-issue run-ups but not post issue Under performance. Baker and Wurgler (2002) said that capital structure is best perceived as the cumulative effect of precedent attempts to time the market. The basic suggestion is that managers look at existing circumstances in both debt market and equity markets. If they found a need of financing, they use whichever market present ly looks more favorable. If neither market looks positive, they may go for defer issuances. On the other hand, if present conditions look strangely favorable, funds possibly will be raised still if the firm has no need for any funds at this time. While this idea seems reasonable, it has not anything to say about most of the factors conventionally considered in studies of corporate financing. However, it does propose that stock returns and debt market circumstances will play an significant role in capital structure decisions. LITERATURE REVIEW The first paper on capital structure was written by Miller and Modigliani in 1958, Showing that subject to some restrictive situation, the impact of leveraging on the worth of firm is immaterial; the conceptually provided that the worth of firm is not dependent upon the capital structure decision given that certain conditions are met. Because of the unrealistic assumptions in MM irrelevance theory, research on capital structure gave birth to other theories. According to the traditional (or static) trade-of theory (TOT), firms select optimal capital structure by comparing the tax benefits of the debt, the costs of bankruptcy and the costs of agency of debt and equity, that is to say the corrective role of debt and the fact that debt effects from informational cost than outside equity. (Modigliani and Miller, 1963; Stiglitz, 1972; Jensen and Meckling, 1976; Myers, 1977; Titman, 1984.) The Trade Off theory says that a firms adjustment toward an optimal leverage is influenced by three factors namely taxes, xosts of financial distress and agency costs. Baxter (1967) argued that the extensive use of debt increases the chances of bankruptcy because of which creditors demand extra risk premium. He said that firms should not use debt beyond the point where the cost of debt becomes larger than the tax advantage. In the so-called Pecking Order Theory (POT) (Donaldson, 1961; Myers and Majluf, 1984; Myers, 1984), because of asymmetries of information between insiders and outsiders, the company will prefer to be financed first by internal resources, then by debt and finally by stockholders equity. The debt ratio depends then on the degree of information asymmetry, on the capacity of self-financing and on the various constraints which the company meets in the access to the various sources of financing. So, in the pecking order world, observed leverage reflects the past profitability and investment opportunities of the companies. The dynamic trade-off theory (DTOT) tries a compromise between TOT and POT (Fischer et al., 1989; Leland, 1994, 1998[1]). Although, due to information asymmetries, market imperfections and transaction costs, many companies allow their leverage ratios to drift away from their targets for a time, when the distance becomes large enough managers take steps to move their companies back toward the targets. While the POT explains short-run deviation from the target, the traditional TOT holds in the long run. Following this approach, leverage must converge toward a target leverage ratio. That would no be the case following POT because managers make no effort to turn around changes in leverage. Two additional theories also reject the idea of timely meeting toward a target leverage ratio. According to the theories of market timing and inertia, the capital structure is the result at a given time of an historical process. Supporters of the market timing approach (Jalilvand and Harris, 1984; Korajczyk et al., 1991; Lucas and McDonald, 1990; Jung et al., 1996; Loughran et al., 1994; Baker and Wurgler, 2002) argue that companies will sell overpriced equity shares. Companys share prices will fluctuate around their factual value, and managers inclined to issue shares when the market-to-book ratio is high. A small debt ratio must thus follow a long period of high market-to-book ratio. According to the managerial inertia approach (Welch, 2004) companies do not adjust their debt ratio to the fluctuations of the market value of their equity. High market-to-book ratio must thus be accompanied by small debt. Graham and Harvey (2001) find that chief financial officers in the USA express concern about earnings volatility in capital structure choices. According to Mohammad M. Omran and John Pointon (2009) study, one of our issues of interest is whether debt is negatively associated with earnings volatility, in which case firms react to the risk, and manage it by reducing debt. On the other hand, if debt is found to be positively associated with earnings volatility, then they do not appear to manage the risk. Ayesha Mazhar and Mohamed Nisar (1997) have discussed the determinants of capital structure of Pakistani firms. They selected a sample from Pakistani companies registered on Islamabad Stock Exchange. The sample is divided into two sub-samples of private and government owned companies to make comparison between both sectors. The sample comprised 91 Pakistani companies out of which 80 companies are private and 11 are government owned covering the period of 1999-2006. They have taken debt to equity as a proxy of leverage of a firm, and tangibility of assets, profitability, size, growth, tax provision and return on assets as independent variables. They use correlation to determine the degree of association between different variables. Spearmen correlation is used for all independent variables association with dependent variables. Regression is also used to measure the relationship between dependent and independent variables. Attaullah shah and saifullah khan (2007) they used two variants of penal data i.e. constant coefficient model and fixed effect model to calculate the determinants of capital structure of Karachi Stock Exchange listed non-financial firms from1994 to2002. Pooled regression investigation was applied with the hypothesis that there were no industry or time effects. Though, by means of fixed effect dummy variable regression, the coefficients for a amount of industries were significant displaying there were significant industry effects later we accepted the late model for our investigation. He had measured effect of seven explanatory variables is measured on leverage ratio which is designed by dividing the total debt by total assets. Safdar Ali Butt and ArshadHasan(2009) had explores the association between capital structure and corporate governance of stock exchange listed companies in an equity market. The study considered the period of 2002 to 2005 for which 58 randomly selected non-financial listed companies from Karachi Stock Exchange has been investigated by using multivariate regression line analysis with fixed effect model method. Managerial ownership has negative relationship with debt to equity ratio indicating that concentration of ownership induces the managers to lower the gearing levels. Institutional ownership has positive relationship with capital structure which is consistent with corporate governance philosophy but this relation is statistically insignificant. Traditional determinants of capital structure like size and profitability have significantly effect on corporate financing decisions. Profitability is negatively related with debt to equity ratio and it is consistent with pecking order hyp othesis. Similarly, size has positive relationship which shows that large firms can arrange debt financing due to long term Relationship and better collateral offering. NengjiuJu, Robert Parrino, Allen M. Poteshman, and Michael S. Weisbach Abstract (2005) this paper inspect optimal capital structure choice by means of a dynamic capital structure model that is standardized to reflect genuine firm features. They also examine the relation between firm value and capital structure. They estimate indicate that the impact on firm value of moderate deviations from optimal capital structure is small. This paper suggests that the trade-off model performs reasonably well in predicting capital structures for firms with typical levels of debt. This paper also shows that the major forces affecting a firms financing decisions are corporate taxes and bankruptcy costs. Mohamad H. Mohamad, Professor of Business Administration. School of Management, University Utara Malaysia (Northern University of Malaysia), Sintok, Kedah DarulAman, Malaysia (1995).they examine the determinants of firms capital structure in Malaysia covering the period between 1986 to 1990. There are significant inter-industry differences in capital structure among Malaysian companies. Highly-leveraged firms are more likely to earn higher profits than less-leveraged firms. Similarly the relation between firms profit and equity ratio is also positive and is reflected in terms of the importance of efficient capital markets. Laurence Booth, VaroujAivazian, AsliDemirguc-Kunt, Vojislav Maksimovic(1999) has analyzed capital structure of firms in ten developing countries and provide indication that these choices are affected by the same variables as in advanced countries. But, there are constantly repeated differences across countries, when corporations choose to use of debt financing; they are altering some predictable future cash flows away from equity pretenders in exchange for cash up front. The issues that drive this decision remain mysterious regardless of a vast theoretical literature and years of experimental tests. The quantity of proof is large, and so it is frequently all too relaxed to provide some pragmatic support for nearly any idea. It is satisfactory for a given paper but more challenging for the general expansion of our thoughtful of capital structure choice. As an outcome, in current decades the literature has not had a concrete experimental basis to differentiate the weaknesses and streng ths of the main theories. Numerous theories of capital structure have been proposed which theory shall we take seriously? Of course, opinions differ. Remarkably, nearly all corporate finance textbooks inclined to the trade-off theory in which bankruptcy costs and deadweight taxation are key operators. Myers (1984) projected the pecking order theory in which there is a financing hierarchy of retained earnings, debt, and then equity. In recent times, the idea that firms are engage in market timing has gain popularity. In conclusion, agency theory lurks in the background of a lot theoretical conversation. Agency concerns are frequently collected into the trade-off structure largely interpreted. Advocates of these types of models are frequently point to experimental proof to support their preferred theory. Often suggestion has been made to the survey by Harris and Raviv (1991) or to the experimental study by Titman and Wessels (1988). Both these two standard papers point up a serious empirical difficulty. They are disagreed over basic facts. According to Harris and Raviv (1991, p. 334), the accessible studies normally agree that leverage increases with tangible fixed assets, growth opportunities, non debt tax shields, firm size and decreases with advertising expenditures, volatility, research and development expenditures, profitability, bankruptcy probability, and uniqueness of the product. On the other hand, Titman and Wessels(1988, p. 17) find that their outcome do not provide sustain for an effect on debt ratios due to non debt tax shields, collateral value, volatility, or future growth. Therefore, advocates of exacting theories are presented a choice of absolutely opposing well-known summaries of what we all know from the preceding literature. Obviously this is unacceptable, and th e study aims to assist resolve this experimental difficulty.

Teaching in America Essay -- Education Educating Essays

Teaching in America ABSTRACT: The term "teaching" is usually used in the Academy without a clear sense of what is meant, resulting in imprecise and ineffective teaching. The standard lines-that teaching is a matter of applying approved methods, that teaching is mostly a matter of teaching skills-as-means to some career or whatever-are reflective of failure in the Academy, measured in its "defect rate" of around 30 percent. The definition of teaching I sketch-skills adopted from a theoretical foundation, in turn based on a critique-is well founded in the scholarly tradition. Such a definition is, however, challenging to an Academy at the end of an ancien rà ©gime. It has been apparent for a couple decades that something is wrong with the way we teach in this country. Most of the attention is focused on "the grades", but higher education is no longer exempt from criticism. The most alarming reports are quite consistent: Between 27 percent and 35 percent of students entering the college and university system do not complete the program they enter. (1) That so many students should be admitted, then lost along the way, is an unacceptable "defect rate". General Interest There is a vast literary corpus on the subject of what is wrong with the teaching system. It ranges from alarming reports in the popular press to practical and anecdotal accounts, to what passes for scholarly reportage of research backed by significant public and private grants. The popular press is, per def., popular; it favors the tangible ("readin', writin' 'n' 'rithmetic"). Scholarly reportage is contradictory, e. g.: One report, in a teachers'-union publication, tells us that two-year-college students entering upper-division study are more likel... ...er published a very insightful essay on the irrelevance of current economic theory and the economists who produce it. The picture is complex, but the gist of it is, modern school-economics is so caught up in fanciful application of ever-more-recondite skills, that all sense of the larger world supposedly being modeled is lost. It turns out that Keynes and his successors were the last of that ilk to have their feet firmly planted in reality - as well as being generally better applied-mathematicians. As I read this essay, it seemed to me much the same could be said for the exponents of quantitative political science, quantitative sociology and so on: These folks owned their fields in the 1970s and 1980s; today they are little heard from, and what they present as "science" - as, e. g., in The Bell Curve of a couple years back - is rightly laughed at as sheer silliness.

Malcolm Gladwell

Interaction Between Personality and Environment A theory that an individual’s behavior is most likely based on factors such as personal convictions, personality, or inherited genes is a common belief in nowadays’ society. This theory seems like reasonable and logical because it is quite natural that a person’s behavior follows his or her characters. Malcolm Gladwell, however, in his essay, â€Å"The Power of Context: Bernie Goetz and the Rise and Fall of New York City Crime,† examines those factors affecting peoples’ behaviors and comes up with his own theory.Gladwell believes that the environmental conditions have the most significant influence on how one behaves. Throughout his essay, he presents a few different studies to help persuade the readers and to substantiate his argument. However, those cases and Gladwell’s theory are quite radical because they are only implied to certain situations, not to all circumstances and criminal cases. Ev en though environmental conditions have a more substantial impact on people’s behaviors, it is the interaction between personality and environment that actually determines the criminal actions.The influence that people’s immediate environment has on them is significant; people are affected by their environmental conditions more than by their previous intention. Gladwell discusses the relationship between environment or situation and an individual’s behavior in the Power of Context; that is, surroundings are closely related to a person’s character, and this theory is well applied when studying the criminals.As Gladwell insists, â€Å"[Broken Windows Theory and the Power of Context] are both based on the premise that an epidemic can be reversed, can be tipped, by tinkering with the smallest details of the immediate environment† (Gladwell 157). The outcome can be a whole different story by a simple and trivial factor. Similar to Broken Windows Theory, if one is at the place, where is dirty and depressed and has relatively high crime rates, one will likely think that violations of law such as throwing away garbage on the road and even committing a serious crime are fairly acceptable.In contrast, even though one was once intended to commit a crime, if one is at the place where is comfortable and tidy, one cannot commit a violent act easily and actually begins to think again about breaking a law. This theory flows into Gladwell’s argument about the Tipping Points that forces people toward violence. Gladwell believes that the little things around people can act as catalysts and significantly change the outcomes of certain situations. As Gladwell notes, â€Å"The Power of Context is an environmental argument.It says that behavior is a function of social context† (Gladwell 159). There has been a similar argument about influence of surroundings in earlier days, but it shows little difference from the claim of Gladwell. Ea rly environmentalism emphasizes the importance of fundamental social factors; crime is the result of social injustice, structural economic inequities, racism, and decades of social neglect (Gladwell 159). However, according to the Power of Context, Tipping Point – the critical point in an evolving situation that leads to an irreversible development – may be as simple and trivial.People do not have to solve the big problems or undertake some heroic steps to decrease a crime rate. All they need to do is scrubbing off graffiti and arresting fare-beaters. An individual’s personality or character also plays an important role in decision-making. Although environmental conditions can greatly affect individual’s action more than anything, their characters may also become a significant factor that determines violent behaviors.Personal convictions, experiences, and even genes can affect disposing individuals to crime. As Gladwell reveals, â€Å"All of those theori es are essentially ways of saying that the criminal is a personality type – a personality type distinguished by an insensitivity to the norms of normal society †¦ People who aren’t taught right from wrong are oblivious to what is and what is not appropriate behavior† (Gladwell 159). Most criminal cases are strongly related to criminals’ personal backgrounds or personal issues.It is quite obvious that people who have not taught what is and what is not right or wrong from their parents or in schools as they grew up are ignorant of illegal or violent actions and more likely commit crimes than educated people. Personality can be built throughout one’s entire life. Whether it is from family, friends, or teachers, the impact of these external forces can influence one’s character significantly. Those external forces may seem like an environmental condition, but the concept is quite different from the environmental factors that Gladwell uses in his argument because they are continuous surroundings.Family, friends, or teachers are usually key components of one’s life, and thus they play a crucial role in shaping one’s personality. Gladwell, in his essay, discusses many aspects of an individual’s character development. As he proposes an example, â€Å"People who grow up poor, fatherless, and buffeted by racism don’t have the same commitment to social norms as those from healthy middle-class homes† (Gladwell 159). This example perfectly demonstrates the idea that personality is shaped by individual’s constant character development and that character can have great influence on his or her decision-making.Those continuously shaped personalities or characters often interact with context in determining an individual’s behavior. Through effective examples of psychological and social experiments, Gladwell stresses his argument of the Power of Context. Interrelationship between person ality and environment eventually determines the individual’s behavior. In the example of the poor, the fatherless, and people suffered by racism committing violent actions, it is not because of either their pure personalities or environmental conditions; interact between both is that forces those people to commit a crime.Poor or fatherless surrounding is obviously the environmental factors, but those factors shape people’s personality throughout their life. As Lillian Rubin, Goetz’s biographer, writes, â€Å"there seems to be something seductive about the setting† (Gladwell 159). The Power of Context reveals that a poor environment leads people to commit violent actions, but people themselves are the one who are motivated to do immoral things. As Gladwell asserts, â€Å"Environmental Tipping Points are things that we can change: we can fix broken windows and clean up graffiti and change the signals that invite crime in the first place† (Gladwell 16 5).Motivations that come from environment, whether they are trivial or significant, force people to commit a crime even more. However, as the quotation insists, those Tipping Points can be changed and fixed easily by people’s little attention and slight changes in the surroundings. Gladwell uses the example of graffiti to support this argument. Even a little motivation such as graffiti in a subway can act as a catalyst that leads people to commit a severe crime because it may stimulate some people with bad experiences of childhood.The effects that environmental conditions have are quite significant, but those situations usually interact with people’s inner minds or personality greatly. People are influenced by the small changes in circumstances and force themselves into committing crimes, but this also means that the rate of crime can be decreased by fixing the slight things that affect people’s behaviors and that force people toward violent actions. Environment al conditions cannot be solid reasons for every crime occurred; personality is closely related to the surroundings when studying the criminal cases.In today’s world, building one’s personality is a multi-layered experience, influenced by environmental conditions. Some people may argue that the influence of immediate environment on decision-making is significant while others claim that personality or character plays a key role in controlling one’s action. However, the interrelationship between personality and environment is the most influential factor that determines one’s all kinds of behaviors. Every person carries pieces of identity that are not identical to other people’s, but even those, in some ways, are influenced by others all the time.Moreover, personality or character is affected not only by other people but also by social structures a person resides within, the family he lives with, and even the media he always faces. Personality can be f lexible depending on the surroundings. Therefore, although environmental conditions have a much more significant influence on people’s actions, the interaction between personality and environment is the one that actually controls how and why people behave in a certain way. Malcolm Gladwell Interaction Between Personality and Environment A theory that an individual’s behavior is most likely based on factors such as personal convictions, personality, or inherited genes is a common belief in nowadays’ society. This theory seems like reasonable and logical because it is quite natural that a person’s behavior follows his or her characters. Malcolm Gladwell, however, in his essay, â€Å"The Power of Context: Bernie Goetz and the Rise and Fall of New York City Crime,† examines those factors affecting peoples’ behaviors and comes up with his own theory.Gladwell believes that the environmental conditions have the most significant influence on how one behaves. Throughout his essay, he presents a few different studies to help persuade the readers and to substantiate his argument. However, those cases and Gladwell’s theory are quite radical because they are only implied to certain situations, not to all circumstances and criminal cases. Ev en though environmental conditions have a more substantial impact on people’s behaviors, it is the interaction between personality and environment that actually determines the criminal actions.The influence that people’s immediate environment has on them is significant; people are affected by their environmental conditions more than by their previous intention. Gladwell discusses the relationship between environment or situation and an individual’s behavior in the Power of Context; that is, surroundings are closely related to a person’s character, and this theory is well applied when studying the criminals.As Gladwell insists, â€Å"[Broken Windows Theory and the Power of Context] are both based on the premise that an epidemic can be reversed, can be tipped, by tinkering with the smallest details of the immediate environment† (Gladwell 157). The outcome can be a whole different story by a simple and trivial factor. Similar to Broken Windows Theory, if one is at the place, where is dirty and depressed and has relatively high crime rates, one will likely think that violations of law such as throwing away garbage on the road and even committing a serious crime are fairly acceptable.In contrast, even though one was once intended to commit a crime, if one is at the place where is comfortable and tidy, one cannot commit a violent act easily and actually begins to think again about breaking a law. This theory flows into Gladwell’s argument about the Tipping Points that forces people toward violence. Gladwell believes that the little things around people can act as catalysts and significantly change the outcomes of certain situations. As Gladwell notes, â€Å"The Power of Context is an environmental argument.It says that behavior is a function of social context† (Gladwell 159). There has been a similar argument about influence of surroundings in earlier days, but it shows little difference from the claim of Gladwell. Ea rly environmentalism emphasizes the importance of fundamental social factors; crime is the result of social injustice, structural economic inequities, racism, and decades of social neglect (Gladwell 159). However, according to the Power of Context, Tipping Point – the critical point in an evolving situation that leads to an irreversible development – may be as simple and trivial.People do not have to solve the big problems or undertake some heroic steps to decrease a crime rate. All they need to do is scrubbing off graffiti and arresting fare-beaters. An individual’s personality or character also plays an important role in decision-making. Although environmental conditions can greatly affect individual’s action more than anything, their characters may also become a significant factor that determines violent behaviors.Personal convictions, experiences, and even genes can affect disposing individuals to crime. As Gladwell reveals, â€Å"All of those theori es are essentially ways of saying that the criminal is a personality type – a personality type distinguished by an insensitivity to the norms of normal society †¦ People who aren’t taught right from wrong are oblivious to what is and what is not appropriate behavior† (Gladwell 159). Most criminal cases are strongly related to criminals’ personal backgrounds or personal issues.It is quite obvious that people who have not taught what is and what is not right or wrong from their parents or in schools as they grew up are ignorant of illegal or violent actions and more likely commit crimes than educated people. Personality can be built throughout one’s entire life. Whether it is from family, friends, or teachers, the impact of these external forces can influence one’s character significantly. Those external forces may seem like an environmental condition, but the concept is quite different from the environmental factors that Gladwell uses in his argument because they are continuous surroundings.Family, friends, or teachers are usually key components of one’s life, and thus they play a crucial role in shaping one’s personality. Gladwell, in his essay, discusses many aspects of an individual’s character development. As he proposes an example, â€Å"People who grow up poor, fatherless, and buffeted by racism don’t have the same commitment to social norms as those from healthy middle-class homes† (Gladwell 159). This example perfectly demonstrates the idea that personality is shaped by individual’s constant character development and that character can have great influence on his or her decision-making.Those continuously shaped personalities or characters often interact with context in determining an individual’s behavior. Through effective examples of psychological and social experiments, Gladwell stresses his argument of the Power of Context. Interrelationship between person ality and environment eventually determines the individual’s behavior. In the example of the poor, the fatherless, and people suffered by racism committing violent actions, it is not because of either their pure personalities or environmental conditions; interact between both is that forces those people to commit a crime.Poor or fatherless surrounding is obviously the environmental factors, but those factors shape people’s personality throughout their life. As Lillian Rubin, Goetz’s biographer, writes, â€Å"there seems to be something seductive about the setting† (Gladwell 159). The Power of Context reveals that a poor environment leads people to commit violent actions, but people themselves are the one who are motivated to do immoral things. As Gladwell asserts, â€Å"Environmental Tipping Points are things that we can change: we can fix broken windows and clean up graffiti and change the signals that invite crime in the first place† (Gladwell 16 5).Motivations that come from environment, whether they are trivial or significant, force people to commit a crime even more. However, as the quotation insists, those Tipping Points can be changed and fixed easily by people’s little attention and slight changes in the surroundings. Gladwell uses the example of graffiti to support this argument. Even a little motivation such as graffiti in a subway can act as a catalyst that leads people to commit a severe crime because it may stimulate some people with bad experiences of childhood.The effects that environmental conditions have are quite significant, but those situations usually interact with people’s inner minds or personality greatly. People are influenced by the small changes in circumstances and force themselves into committing crimes, but this also means that the rate of crime can be decreased by fixing the slight things that affect people’s behaviors and that force people toward violent actions. Environment al conditions cannot be solid reasons for every crime occurred; personality is closely related to the surroundings when studying the criminal cases.In today’s world, building one’s personality is a multi-layered experience, influenced by environmental conditions. Some people may argue that the influence of immediate environment on decision-making is significant while others claim that personality or character plays a key role in controlling one’s action. However, the interrelationship between personality and environment is the most influential factor that determines one’s all kinds of behaviors. Every person carries pieces of identity that are not identical to other people’s, but even those, in some ways, are influenced by others all the time.Moreover, personality or character is affected not only by other people but also by social structures a person resides within, the family he lives with, and even the media he always faces. Personality can be f lexible depending on the surroundings. Therefore, although environmental conditions have a much more significant influence on people’s actions, the interaction between personality and environment is the one that actually controls how and why people behave in a certain way.

A Linear Regression Analysis of Product

A Linear Regression Analysis of Product The researcher hypothesized that the time taken to polish a product depended on the size of the product. A linear regression analysis showed that the relationship was significant, F(1)= 54.87, p.001. There was a strong, positive, linear correlation between the size of the product and the polishing time, r=.70.Advertising We will write a custom assessment sample on A Linear Regression Analysis of Product specifically for you for only $16.05 $11/page Learn More As expected, the time taken to polish a product depended on the size of the product. A scatterplot (shown below) was produced to determine the suitability of the model, where the scatterplot of the two variables showed that a linear model was suitable in this situation. Figure 1: A scatter plot for time of polishing against diameter of product There is a linear, positive relationship between the time that is spent polishing a product and the size (diameter) of the product, as shown in the scatterplot. It means that one of the assumptions for carrying out a regression analysis has been met. Although there seem to be some outliers in the scatter plot, they cannot be considered as significant outliers. It implies that the regression equation can predict most of the values; thus, the regression model is sound. The R2 value of 0.49 indicates that 49% variability in time spent in polishing the product can be explained by the diameter of the product. Model Summaryb Model R R Square Adjusted R Square Std. Error of the Estimate 1 .700a .490 .482 13.69307 a. Predictors: (Constant), diam b. Dependent Variable: time The Model Summary Table gives two primary values; the R and the R-squared values (Carver Nash 2012). The R value of.70 shows that there is a strong, linear, positive correlation between the diameter of the product and polishing time. The R-squared value of.49 indicates that 49% variation in the time take to polish the product can be explained by the diameter of the product.Advertising Looking for assessment on math statistics? Let's see if we can help you! Get your first paper with 15% OFF Learn More ANOVAa Model Sum of Squares df Mean Square F Sig. 1 Regression 10287.173 1 10287.173 54.865 .000b Residual 10687.511 57 187.500 Total 20974.684 58 a. Dependent Variable: time b. Predictors: (Constant), diam The ANOVA table that is produced in the regression analysis provides values that help in showing how the regression equation fits the data (Johnson Kuby 2008). In this case, the ANOVA report provides information that helps in showing how well the regression equation predicts the time spent in polishing the product. The ANOVA report for the time of polishing and the diameter of the product shows that the regression model predicts the time spent on polishing the product significantly well because the F value is significant, p.05. In other words, the regression model is significance p=.001 and its fit for the data. Coefficientsa Model Unstandardized Coefficients Standardized Coefficients t Sig. B Std. Error Beta 1 (Constant) -1.955 5.402 -.362 .719 Diam 3.457 .467 .700 7.407 .000 a. Dependent Variable: time The Coefficients table is necessary because it is a report that gives information that helps in predicting the dependent variable from the independent variable. In this case, the coefficients table gives information that helps in predicting the time to be taken to polish the product from the diameter of the product. The table also helps in determining whether the independent variable contributes to the model in a statistically significant manner (Linear Regression Analysis on SPSS 2015). In this case, the diameter of the product contributes to the model significantly as the B value is significant, B=.564, p.05. The regression equation is derived from the coefficients table, where the dependent variable= B value of the constant+ B of the independent variabl e*independent variable i.e. Time of polishing = -1.955+ 3.457(diameter). The residuals statistics are values of the regression line, which help to determine whether the errors are near normal distribution. The residuals, also known as the errors, are the differences between the observed values and the predicted value of the dependent variable (Weinberg Abramowitz 2008). The errors in the time for polishing represent the instant analysis. In the present scenario, the errors are not large, meaning that the model is suitable for the data.Advertising We will write a custom assessment sample on A Linear Regression Analysis of Product specifically for you for only $16.05 $11/page Learn More The histogram helps in determining whether the data observes normal distribution. In other words, it checks the normal distribution of the data, which is one of the assumptions that are taken when conducting a regression analysis (IDRE 2015). In the present scenario, the his togram shows that the data largely observes normal distribution, as the data that lies on the left side of 0 is the same as that on the right side of 0. The normal distribution presented by the histogram shows that the regression model is suitable for this data, as it is one of the assumptions that should be met prior to conducting a linear regression analysis. Figure 2: A histogram with a standard curve showing the distribution of polishing time The results of the regression analysis can be used to improve the operational efficiency of Nambe Mills and reduce the operations cost. Nambe Mills can lessen the time by making products of smaller sizes, given that the time of polishing increases as the product size increase. This would save time and resources employed in polishing the product and channel the resources into other areas of operations. The company could assign more personnel to the role of polishing the products that are larger in size, given that they take more time to pol ish. The company can use the regression equation, Time of polishing = -1.955+ 3.457(diameter), to determine how much time it would require polishing any given item. Reference List Carver, R Nash, J 2012, Doing data analysis with SPSS: Version 18.0, Boston, MA, Brooks/Cole Cengage Learning.Advertising Looking for assessment on math statistics? Let's see if we can help you! Get your first paper with 15% OFF Learn More IDRE 2015, Regression with SPSS. Web. Johnson, R Kuby, P 2008, Elementary statistics: Enhanced review edition, 10th ed., Thomson Learning, Inc, Boston, MA. Linear Regression Analysis on SPSS 2015. Web. Weinberg, SL Abramowitz, SK 2008, Statistics using SPSS: An integrative approach, 2nd ed., Cambridge University Press, Cambridge, MA.

Tacitus essays

Tacitus essays During the 1st century A.D., Rome was experiencing extreme political instability. Neither of the dynasties during the century, the Julio-Claudian and the Flavian, provided long-term stability because of the ineptitude of the emperors. Most of the emperors of the period were fearful of other family members overthrowing their reign. The emperors fear of being overthrown lead to mass executions of the royal family, which caused further political instability. Tacitus came to prominence in the political arena during this highly unstable period. Born to an upper class family, he was a senator during the reign of the last Flavian emperor, Domitian. He was fearful of the abuse of power and intimidation brought upon by Domitian. He states, The worst of our torments under Domitian was to see him with his eyes fixed upon us. Every sigh was registered against us and when we all turned pale, he did not scruple to make us marked men by a glance of his savage countenance. (98). In Tactitus writings, The Agricola In The Agricola, Tacitus reflects on the life of his father-in-law Agrippa, a Roman military commander. The story discusses Agrippas occupation of Britain, his subsequent reign, and finally his return to Rome, during the latter part of the 1st century A.D. Tacitus focuses on the struggles the Britons faced during Agricolas rule of Britain, and Agricolas struggle upon his return to Rome. In the first part of the story, the Britons attempted to fight the Roman onslaught, only to be conquered by Agricola. While numerous groups of barbarians attempted to stem the Roman charge, the opposition was brutally vanquished, and Agricola consolidated his reign. The Britons that did not attempt to halt the Roman advances were spared. ...

Old Testament book of Esther Research Paper Example | Topics and Well Written Essays - 1250 words

Old Testament book of Esther - Research Paper Example It would be rather logic to claim that the book was intended for Hebrews since Esther herself was Hebrew. All the same, the intended recipients of the book may well have been much broader. This makes the author of the book be assumed Hebrew as well, since Esther was Hebrew, and the text was originally written in Hebrew. The Old Testament book of Esther is about the life history of Esther, her encounters with religious leaders amongst other interactions. The book of Esther The book of Esther is in the outline of a brief tale, making it resemble the outline of the book of Ruth. Esther has been set up in the palace of Shushan, on one of the three centers of the Persian Empire. The narrative offers us a stunning image of the Jews in exile, of the unfriendliness of their Non-Jews in Persia (Tull, 2003, p. 19). The book also looks into the means by which Esther turned out to be the Queen of Ahasuerus (Xerxes), after putting her life on the line, for the sake of her people, the Jews. God pr ovides fortunate care for her people in a magnified manner all the way through the book, even though the word â€Å"God† is not present in this book. ... Esther 2:19-23 Mordecai revealed a scheme to murder the king and cautioned Esther about, the plot, who later on informed the King about it. Nevertheless, Esther gave Mordecai all the recognition for the information. Esther 3:1-15 Haman was lifted in the command chain and positioned on top of the majority of the most loyal men. Mordecai rejected going down on his knees before Haman and started a quarrel between Haman and the Jews of the land. A rule was established to murder all Jews on the date of March 7. Esther 4:1-6 Mordecai and the Jews surrounding Susa started to grieve and fast. Esther 4:7-17 Mordecai about the passing of the rules and advised her to put her life on life for the sake of her people. If she does not risk her life, another individual will, making her disprove her faith towards God. Esther 5:1-8 Esther depicts patience and some feasts prior to requesting the King to spare the lives of Jews. Esther 5:9-14 Haman and his spouse started to the scheme against Mordecai. Esther 6:1-14 King Xerxes reminiscences on Mordecai’s service and loyalty to the King and chose recompense him. Haman was deeply embarrassed the moment Mordecai was being rewarded. Esther 7:1-10 Haman is gradually held responsible for the tried genocide of Jews, and the King has him killed in a manner that Haman attempted killing Mordecai before. Esther 8:1-17 Mordecai was rewarded by the King and released under a regulation that Jews could protect their lives before the King. Following the passing of the decree, King Xerxes once again rewarded Mordecai by offering him Haman’s previous post, and every Jew renowned throughout the Kingdom. Esther 8:15-10:4 Right through all chapters of the book of Esther, the Jews are seen emerging and conquering all their enemies all the way

Business Case Analysis for Virgin Group Essay Example | Topics and Well Written Essays - 2500 words

Business Case Analysis for Virgin Group - Essay Example The history and milestones of Virgin Group (Virgin) is a portrait of how companies make strategic decisions in response to change. In a lot of situation, we can see the company's management altering the course of the business operations. However, it is notable that all the changes in Virgin is in direct response to new opportunities and threats. This report will look at the major strategic changes at Virgin Group as well as their respective motives and impact. The first section will give a brief description of Virgin. In order to fully evaluate the scenarios where strategic changes are made, this paper will draw insights from the different theories and principles in strategic management. The use to these tools and techniques is expected to give an accurate account of how the company comes up with its various decisions. The paper will conclude with its findings. The origins of Virgin Group can be directly traced to the Richard Branson's foremost business endeavor in 1968, the Student Magazine. In its pursuit of saving the magazine from financial crisis, Branson ventured into selling music records which were then significantly overpriced. From this humble beginning, the company has risen to integrate 24 businesses (as of 2000) where the major lines are Virgin Travel, Virgin Atlanta, Virgin Entertainment, Virgin Holidays, Virgin Retail, Virgin Express Holdings, Virgin Direct, Virgin Direct Personal Finance, Virgin Rail, V2 Music, and Virgin Net. How the company which started as a mail order operation venture into these diverse business operations is a direct result of the strategic changes that Virgin has decided to embark in. The firm had really explored uncharted waters as it recognizes various business opportunities in other markets. The first decision which signaled the company's willingness to go into other business lines was its move to establish Virgin Retail from its mail order operation. 3.0 From Mail to Retail In 1971, the company was pressured to seek a new way of distributing its products. This dilemma was triggered by the national postal strike which plagued the whole nation. It can be seen that this event significantly threatened the firm into bankruptcy. Recognizing that Virgin needs a distribution system apart from mail ordering, Branson opted to establish a physical distribution system. Virgin rented space where clients can visit and buy records. In this decision, the company exposed itself into new challenges. It should be noted that in terms of marketing, mail order operation only requires tailoring significant strategies for the three Ps-product, promotion, and price. The creation of distribution outlet necessitates a strategic decision on the other P which is place. Basic marketing tells us that in order to efficiently market a product, companies should strike a balance among the different factors in the marketing mix. Thus, the place where Virgin's customers pick up their favorite records should compliment the products sold, the promotion launched, and the price charged for the products. The case stated how Virgin designed the distribution outlet in order for it to be appealing to its target market: "True to the