Citibank,NA. Citigroup Essay Example | Topics and Well Written Essays - 1500 words

Citibank,NA. Citigroup - Essay Example The bank also offers various other services to individual consumers and small businesses enterprises, such as credit cards, deposit accounts and loans. This paper presents an analysis of the strengths, weaknesses, threats and opportunities of Citibank. It would be useful in gaining important insights into the current status of the company and its future performance. It would also help in identifying the potential customers and suppliers and understand the company’s business structure, its major products and the company’s operations (Ferrel and Hartline 124). Strengths Global strength Strong brand name Citibank is a subsidiary of the Citigroup, Inc. The company operates all over the world in 44 countries in four continents. Citibank has a strong brand name. Brand name of a company is considered as a precious asset. The brand name of the company captures various dimensions of the business. It encapsulates its mission, vision, corporate values and personality (â€Å"A str ong brand†). There are a number of benefits that a company enjoys form its brand name. Citibank exploits its corporate brand in order to improve its performance in the near future. Firstly, a strong brand name acts like the face of the business organization. High brand value portrays the short term aims of the corporation and reveals the position that the company targets to achieve in the international market. Corporate brand acts as an envelope or umbrella for the activities of the corporation. Citibank maintains a common company branding strategy all over the world, which helps the company to maintain a common expression (Roll, â€Å"Benefits of the Corporate Brand†). Good financial position The world has not yet recovered from the impacts of the 2008 financial crisis of the last decade and many financial institutions are facing the problem of instability. Due to robust financial infrastructure of the bank, Citibank has not been affected to a great extent during the f inancial crunch faced by the global market. The company enjoys a strong financial base, which is one of the major strongholds in the current period. Wide customer base The company operates all over the globe. It has its branches in the North American and Latin American countries, Asia, Europe, Middle East and the African countries. Due to such vast expanse of operations, Citibank enjoys a wide customer base. This reduces the risk factor for the organization. Infrastructure Retail banking operations in 44 countries Citibank makes strong retail banking operations in 44 countries in the world. It has a strong infrastructure that helps the company to operate successfully in the global platform. It helps the organization to serve the small scale businesses and the individual investors in these countries. It enables the company to reach a larger customer base and further strengthens its operations. Online services provides to millions of customers Citibank has a user friendly website that offers updated information regarding the products and services offered by the company. The website also allows customers to communicate with the bank with regard to their enquiries as well as accessing various services offered by the bank. The bank has different portals through which the customers